Privacy Policy

Introduction

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use our websites, mobile apps, products, or services (collectively, "Services"). It applies to information collected directly from you, automatically through your use of the Services, and from third-party sources. By using the Services, you consent to the practices described in this policy.

Information We Collect

- Information you provide directly

• Contact details: name, email address, phone number, mailing address.
• Account information: username, password, profile data, preferences.
• Transaction and billing information: payment card numbers, billing address, tax information, and other data required to process purchases.
• Communications: messages, support requests, surveys, contest entries, and other content you submit.

- Information collected automatically

• Usage data: pages visited, features used, timestamps, referring URLs, clickstream data.
• Device and technical data: device type, operating system, browser type and version, screen resolution, IP address, device identifiers.
• Cookies and similar technologies: cookies, web beacons, local storage, and analytics identifiers to remember preferences, analyze usage, and deliver features.

- Information from third parties

• Public sources (e.g., public records, social media).
• Partners and service providers (e.g., payment processors, analytics providers).
• Advertising and marketing partners (for interest-based advertising where permitted).

How We Use Information

We use personal information for the following purposes:

• To provide, operate, maintain, and improve the Services.
• To process and fulfill orders, transactions, returns, and refunds.
• To verify identity, prevent fraud, and ensure the security of the Services.
• To communicate with you about your account, orders, updates, and promotional offers (where permitted).
• To respond to customer service inquiries and provide support.
• To personalize content and recommendations.
• To measure, analyze, and report on usage and performance of the Services.
• To comply with legal obligations and enforce our terms, policies, and agreements.

Online Transactions and Payment Processing

• Payment information: When you make a purchase through the Services, we collect payment and billing information necessary to process the transaction. We do not store full payment card numbers on our servers unless explicitly stated; instead, payment card processing is handled by secure, PCI-compliant third-party payment processors.
• Third-party payment processors: We share payment information with third-party providers only to the extent required to process payments, prevent fraud, or comply with legal obligations. These providers maintain their own privacy and security practices.
• Transaction records: We maintain records of purchases, invoices, returns, and related communications for customer service, accounting, tax, and legal purposes.

Legal Bases for Processing (where applicable)

Where required by law (for example, under the GDPR), we rely on one or more legal grounds to process personal information, such as:

• Performance of a contract (e.g., to deliver purchased goods or services).
• Compliance with legal obligations.
• Legitimate interests (e.g., fraud prevention, improving services, security).
• Consent (for certain marketing communications or optional services).

Sharing and Disclosure of Information

We may share personal information with:

• Service providers and vendors who perform services on our behalf (e.g., payment processors, hosting providers, email and marketing platforms, customer support providers).
• Business partners and affiliates where you have an account or have otherwise authorized such sharing.
• Third parties for legal reasons: when required by law, to respond to legal requests, or to protect rights, property, or safety.
• In connection with business transfers: in the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of the transaction.
• With your consent or at your direction.

Cookies and Tracking Technologies

Our partners and we use cookies and similar technologies to collect and store information about your interactions with the Services. Cookies help provide functionality, remember preferences, enable security, and support analytics and advertising. You can manage cookie preferences through your browser settings and, where available, site-level controls. Disabling cookies may limit functionality.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type and purpose; when data is no longer needed, we securely delete or anonymize it.

Security

We implement reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure; therefore, we cannot guarantee absolute security.

Your Rights and Choices (where applicable)

Depending on your jurisdiction, you may have rights regarding your personal information, such as:

• Access: the right to request access to the personal data we hold about you.
• Correction: the right to request correction of inaccurate or incomplete data.
• Deletion: the right to request deletion of your personal data.
• Portability: the right to request a copy of your data in a portable format.
• Restriction or objection: the right to request restriction of processing or to object to certain processing (including direct marketing).
• Consent withdrawal: the right to withdraw consent where processing is based on consent.
• Opt-out: the right to opt-out of certain data uses, such as targeted advertising.

To exercise rights, contact us using the contact details below. We may require verification of identity before fulfilling requests and may limit or deny requests where permitted by law.

Children’s Privacy

The Services are not intended for children under the age of 13 (or higher minimum age where required by law). We do not knowingly collect personal information from children without parental consent. If you believe we have collected personal information from a child without consent, contact us and we will take steps to delete the information.

International Data Transfers

Personal information may be processed and stored in jurisdictions different from your home country. When transferring data across borders, we rely on legal mechanisms such as standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms to protect personal information.

Third-Party Links and Services

The Services may contain links to third-party websites, applications, or services that are not operated or controlled by us. This policy does not apply to those third parties. Review their privacy policies before providing personal information.

Marketing Communications

We may send promotional messages about products, offers, or updates. You can opt out of promotional emails and communications by following the unsubscribe instructions included in those communications or by contacting us. Opting out of marketing will not prevent service-related or transactional messages (e.g., order confirmations).

Analytics and Advertising

We use analytics and advertising services (e.g., Google Analytics and other analytics providers) to understand how people use the Services and to provide targeted advertising. These third-party services may collect information about your online activities across websites and apps. You can manage or opt out of certain analytics and advertising via browser controls, device settings, or opt-out tools provided by ad networks.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will provide notice through the Services, by email, or by posting a prominent notice on the site before the changes take effect. Continued use of the Services after changes constitutes acceptance of the updated policy.